Retail interior design: how to choose the best materials

Retail interior design: how to choose the best materials

17 April, 2024

Retail interior design is key to position a business. Find the materials to create the right atmosphere and communicate your identity.

Retail interior design is another part of the customer’s shopping experience.

For this reason, more and more brands are focusing on the small details of their premises or space in order to convey a message or differentiate themselves from their competitors through an aesthetic proposal that matches their values and mission. 

The reason is simple: if we manage to give a business a unique image, its appearance will become another way of advertising. 

Keys to retail interior design 

Retail interior design (also called commercial interior design) is a very useful tool to boost a brand’s results and reach its target audience

Regardless of the type of business, its main objectives are: 

  • Generate a positive customer experience.
  • Differentiate from your competition.
  • Create a corporate identity and generate brand image. 

Based on these guidelines, any retail interior design project will have to be developed around originality, trends, and functionality.

→ You may be interested in: Home decor trends for 2024

Retail interior design


Retail interior design proposals should be based on original ideas, aimed at a target audience and consistent with the values of the business

The most creative and innovative designs will always have a greater chance of success. 


Although we cannot run away from tendencies (especially if we want to attract a specific public), each business is different, and trends do not apply in the same way in all cases.

It is advisable to “retrieve” the most interesting aspects of each one and adapt them to the needs of the project. 


The purpose of retail interior design is always to improve the experience of customers and users. 

Therefore, interior design for retail shops are not only pleasing to the eye: they should also encourage visitors of a store to perform the action defined in the business strategy (spend more time in the store, pay more attention to a product, etc.).

→ You may be interested in: Guide for choosing the best floor option for your retail shop

The importance of color and materials in retail interior design  

The basis of any retail interior design project is reflected in the materials and colors chosen.

Selecting the color is one of the most important parts, and it must be done from a rational point of view and under specific style criteria. 

For example, neutral colors such as gray are perfect to place in the background and as a base, while whites are used to highlight or illuminate an element/product. 

Dark basic tones, such as black or blue, transmit serenity and tranquility, while a bright and intense palette (orange, red or yellow) generates tension and should be used with moderation.

And what about the materials?

Opting for one material or another defines how we address an audience and what message we want to convey. 

This is one of the main reasons why eco-friendly alternatives are becoming increasingly important in retail design.

Retail interior design

How to choose materials for your retail space: general criteria 

  • Use and functionality. In retail interior design, materials are selected according to their use. Some aspects to evaluate are their resistance, durability and ease of cleaning. 
  • Aesthetics. Retail interior design materials must maintain a conceptual balance with the rest of the space. Colors, textures, and finishes will make a difference in the final result.
  • Safety. Safety is crucial in retail interior design projects, and materials will help you achieve it. A very clear example? Non-slip floors. 
  • Sustainability. Opting for recyclable, renewable, and low environmental impact materials is the most effective way to associate values such as sustainability to your brand, product, or service. 
  • Budget. Even if you opt for the most economical alternatives, the materials for your commercial space should never compromise its safety or functionality. Adjust your budget if necessary, but never sacrifice quality. 

Most common materials in retail interior design

  • Metal. In many stores we see the combination of wood and metal in structures, shelves, lamps, counters or decorative accessories. The idea is perfect if you want to make your business look modern and industrial. A great example of this are the METAL MOSAICS
  • Natural stone. Natural stone fits in with many decorative styles and is one of the safest alternatives when creating a commercial space. This material brings strength and durability to projects designed with a more rustic style, and can be used in walls, floors, columns, counters, countertops, displays, etc. 
  • Ceramics. Ceramic, with its multiple colors and designs, brings freshness and innovation to any store or business. In addition, you can combine it with other TOP natural materials such as wood or stone, creating fun and original contrasts. 
  • Wallpaper. Luxury wallpapers have returned strongly as a decorative trend for homes, and many businesses have seen in this material the possibility of decorating with minimal resources. An idea? Take advantage of wallpapers to play with light, change the viewing angle of the space or create «surprising» effects on walls and ceilings.
  • Wood. Natural wood is fundamental in all types of decoration projects, and retail interior design is no exception. Its results as cladding for counters, walls, floors, ceilings or shelves are very elegant and help you create cozy environments that never go out of style. 

The manufacture and distribution of innovative, quality and environmentally friendly materials is part of L’Antic Colonial’s philosophy. 
Discover our products and choose the materials that best fit your business!


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